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Xmas fever warms hearts & markets

NEW DELHI: Nitin Vasdav likes Christmas. And he has his own reason. "Christmas is just another excuse for me to buy gifts for myself and my family, unlike Diwali where I have to buy gifts for others," he says. With the Yuletide fever gripping Delhiites, many like Vasdav are going out with their shopping bags to take their pick from a host of goodies up for sale. 

Children are finding their own motivation to celebrate Christmas in their schools. Many schools have installed beautifully decorated life-size trees in the hallways, and encouraged students to do so at home. Some have also organized decoration contests, while others are promoting games like Secret Santa, where someone secretly gifts his/her friend with something on Christmas Eve. 

Neeta Tripathi says the festival is pretty big in their family. "We celebrate Christmas at a large scale since my daughter started going to a convent school and brought in this culture in the family," she says. 

Naturally, with all this activity happening, there's a rising demand for Christmas goodies. And markets are proving equal to the task. From Santas to chocolate boxes, reindeers to fairies, the market has a good variety of Christmas paraphernalia. There's a decent amount of innovation too. For instance, there are dancing Santas, animated Santas, Chinese Santas and even moulded ones in the market. Santa caps and costumes are forever hit among kids. 

"We have Christmas goodies ranging from Rs 75 to Rs 1.25 lakh. We have seen a rise in demand for large X-mas trees from various organizations like the American school, Swiss embassy, leading hotels like JW Marriott, Taj etc who demand thematic trees laced with lights mistletoes and chocolates," says Mukesh Goyal, owner of Kriti Creations in Khan Market. 

This time, eco-friendly trees made of PVC are also available. Khan Market-based florists, Fragrance, have trees priced between Rs 150 and Rs 5,000. Owner Sanjay Rajora says they keep things in tune with what's fad. "We used to get handicrafts for decorations from China till last year; but this year, we decided to keep only made in India products," he adds. 

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